Josh Namdar

UPS Rebranding

UPS Rebranding

I had the pleasure to create the new look for the “United Problem Solvers" campaign. From a UPS Brown to a lighter approach, in order to have imagery to be the main source of colors.


Ogilvy NY

CD: Kelly Kulaitis
GCDs: Chris Curry, Gerald Dugan


The Flag

It serves as a staging area for the UPS logo, headlines, and important content.
It provides flexibility when you want more of the photo to be visible or have less to say in copy.  



Digital Animation

A two framed digital banner animation that works for an image banner and an all text banner option.



Other sizes

The design translated in different sizes.