To millennials, chocolate milk is for kids; they’ve moved on to beer. However, drinking chocolate milk comes without the rules and responsibilities of drinking beer, and Nesquik wants to take advantage of that. Nesquik is going to speak their language and bring them back to the brand by encouraging them to choose chocolate milk and sip irresponsibly.
Break up with your junk.
Holding on to junk is like holding on to a failing long-term relationship. You can’t bring yourself to let go, and you really wish it were someone else’s problem.
Ever wonder if brands could use their resources to help mankind survive the zombie apocalypse? Well, I created a blog about it: BrandsVsZombies.com
Agency Scoops was a project I did before summer internships to give ad students a quick taste of the agencies they might intern at.
Does Star Wars have the Force to sell anything?
the first two device Instagram story
The 2016 all-new smart fortwo recently launched in the United States. A car built perfectly for two people to enjoy. In the spirit of the car, we invited Instagram users to team up and follow along on a story for two – to enjoy it together.
Two separate Instagram accounts each told only half the story. However, when two phones were placed side-by-side, the story came together.
A completely new way of storytelling made entirely out of existing assets.
Adweek, YCN Mag, Goodbuzz, Best Ads, Automotive News, AdFreak, CNET
Jr. Art Director
CD/AD: Alex Reinoso
CW: Jeff Scardino
Following the Greenpeace campaign, Lego came under a lot of flak for it’s association with Shell. Lego wants to change the public’s perception of the brand.
Modern society is disconnected us from nature, but sometimes we feel the need to reconnect.
Inform the builders of tomorrow about man’s influence on nature by using Lego to deliver the message.
Millions of pounds of food is rescued by City Harvest, but its not enough to feed over 2 million hungry New Yorkers
City Harvest needs more food so we decided to show to the public where the food will go if it isn’t collected.
Rats safely put in a cage with fresh food found in a dumpster! and placing it at different location in NYC so the people can see with their own eyes what would happen to the perfectly fine thrown away food