Josh Namdar
Art-Director_New_York_Smart_A_Journey_ForTwo.gif

Smart Car - A Journey ForTwo

The first two device Instagram story

The 2016 all-new smart fortwo is car built perfectly for two people to enjoy. In the spirit of the car, we invited Instagram users to team up and follow along on a story for two – to enjoy it together. Two separate Instagram accounts each told only half the story. However, when two phones were placed side-by-side, the story came together.

A Journey ForTwo

The 2016 all-new smart fortwo is car built perfectly for two people to enjoy. In the spirit of the car, we invited Instagram users to team up and follow along on a story for two – to enjoy it together.

 
 

Razorfish NY

CD: Alex Reinoso
CW: Jeff Scardino

Smart_Car_Instagram_Art_Director

Featured on:

Adweek / Automotive News / Goodbuzz / Creativity

 
 
Smart_Car_Instagram_Art_Director
 
 

@Fortwo_Jake - 📱📲 Instagram.com/fortwo_jill 

@Fortwo_Jill - 📱📲 Instagram.com/fortwo_jill

 
 
Smart_Car_Instagram_story_Art_Director