Josh Namdar
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Nesquik

To millennials, chocolate milk is for kids; they’ve moved on to beer. However, drinking chocolate milk comes without the rules and responsibilities of drinking beer, and Nesquik wants to take advantage of that. Nesquik is going to speak their language and bring them back to the brand by encouraging them to choose chocolate milk and sip irresponsibly.

Sip Irresponsibly

To millennials, chocolate milk is for kids; they’ve moved on to beer. However, drinking chocolate milk comes without the rules and responsibilities of drinking beer.

 
 

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CWs: Michael Weisburd, Adi Hariharan


Nesquik Bottle Redesign

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In-Store

 

 

Sponsored Facebook Post

Facebook posts will target people on their birthdays, redirecting to a microsite, where people can create a fake ID for free Nesquik at participating bar and retail locations.

 
 
 
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Nesquik on Tap

In select bars, Nesquik will be offered on tap, along with coasters and neon signs to support the campaign.

 
 
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