To millennials, chocolate milk is for kids; they’ve moved on to beer. However, drinking chocolate milk comes without the rules and responsibilities of drinking beer.
Nesquik Bottle Redesign
Sponsored Facebook Post
Facebook posts will target people on their birthdays, redirecting to a microsite, where people can create a fake ID for free Nesquik at participating bar and retail locations.
Nesquik on Tap
In select bars, Nesquik will be offered on tap, along with coasters and neon signs to support the campaign.
CWs: Michael Weisburd, Adi Hariharan