Josh Namdar

Keep It Awesome

Informing the builders of tomorrow about man’s influence on nature by using Lego to deliver the message.

Keep it Awesome

A Campaign that preserves Lego’s self image, and promotes its lesser-known environmental initiatives.



GreenPeace Vs. Lego

Greenpeace condemned Lego’s long standing relationship with shell with the “Everything is not Awesome" campaign.



Lego’s Response to The Campaign?

“…We’re saddened when the LEGO brand is used as a tool in any dispute…"



How They Should Have Answered


Informing the builders of tomorrow about man's influence on nature, how Lego is helping, and what they can do.