Josh Namdar
Unknown_2.jpg

Keep It Awesome

Informing the builders of tomorrow about man’s influence on nature by using Lego to deliver the message.

Keep it Awesome

Informing the builders of tomorrow about man’s influence on nature by using Lego to deliver the message.

 

 

– 
CLIENT: Lego
– 
AD: Josh Namdar

 

GreenPeace Vs Lego

Greenpeace condemned Lego’s long standing relationship with shell with a viral video “Everything is not Awesome”.


lego’s response to the campaign?

“… We’re saddened when the LEGO brand is used as a tool in any dispute…”

 
 

Reconnect

A Campaign that preserves Lego’s self image, and promotes its lesser-known environmental initiatives.
 

 
 

Keep it Awesome.com

A Website that informs the builders of tomorrow about man's influence on nature, how Lego is helping, and what they can do.
www.keepitawesome.com