Greenpeace condemned Lego’s long standing relationship with shell with a viral video “Everything is not Awesome”.
“… We’re saddened when the LEGO brand is used as a tool in any dispute…”
We're determined to leave a positive impact on our society & children. We're saddened when the LEGO brand is used as a tool in any dispute..— LEGO (@LEGO_Group) July 1, 2014
A Campaign that preserves Lego’s self image, and promotes its lesser-known environmental initiatives.
A Website that informs the builders of tomorrow about man's influence on nature, how Lego is helping, and what they can do.