Josh Namdar
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Lego - #KeepItAwesome

Informing the builders of tomorrow about man’s influence on nature by using Lego to deliver the message.

 

GreenPeace Vs Lego

Greenpeace condemned Lego’s long standing relationship with shell with a viral video “Everything is not Awesome”.


lego’s response to the campaign?

“… We’re saddened when the LEGO brand is used as a tool in any dispute…”

 
 

Reconnect

A Campaign that preserves Lego’s self image, and promotes its lesser-known environmental initiatives.
 

 
 

Keep it Awesome .com

A Website that informs the builders of tomorrow about man's influence on nature, how Lego is helping, and what they can do.
www.keepitawesome.com