GreenPeace Vs Lego
Greenpeace condemned Lego’s long standing relationship with shell with a viral video “Everything is not Awesome”.
lego’s response to the campaign?
“… We’re saddened when the LEGO brand is used as a tool in any dispute…”
A Campaign that preserves Lego’s self image, and promotes its lesser-known environmental initiatives.
Keep it Awesome .com
A Website that informs the builders of tomorrow about man's influence on nature, how Lego is helping, and what they can do.