Josh Namdar

Lego - #KeepItAwesome

Informing the builders of tomorrow about man’s influence on nature by using Lego to deliver the message.


GreenPeace Vs Lego

Greenpeace condemned Lego’s long standing relationship with shell with a viral video “Everything is not Awesome”.

lego’s response to the campaign?

“… We’re saddened when the LEGO brand is used as a tool in any dispute…”



A Campaign that preserves Lego’s self image, and promotes its lesser-known environmental initiatives.


Keep it Awesome .com

A Website that informs the builders of tomorrow about man's influence on nature, how Lego is helping, and what they can do.